Italy's heavy industry, light industry, and tourism are very developed, and of course motorcycles are also very developed. However, due to the low level of education and taste of our people, many European and American brands are not recognized by the Chinese. In addition, Italy is mostly dominated by small and medium-sized enterprises. For Chinese people who judge brands based on large factories and small factories, there must be very little awareness of them.
The 1946 film "Roman Holiday" swept the world, in which the romantic love story infected everyone and has been passed down to this day. The scooter Hepburn was driving was VESPA from Piaggio, Italy, also known as Vispar or Wasp. This scooter does not use a plastic shell like the Japanese motorcycle pedals, but a full-steel-pressed frame, so it is durable. degree is very high. Vespas in the 1940s and 1950s can be seen. There are currently 50 million units sold worldwide. 3 million in India, 1 million in Vietnam and less than 10 in China. Piaggio is currently cooperating with Zongshen in China.
Now Piaggio has acquired most of the motorcycle manufacturers in Europe, including Apulia, Spanish Derby, Girera, Guzi and many other brands. Most of the parts of the French flag motorcycles are almost Piaggio.
Ducati, a luxury in motorcycles, is known as a Ducati that can't be broken.
Malagouti, a heavy-duty locomotive, equals quality and quality, and can be as famous as Agusta below.
MV Agusta, nicknamed the Lamborghini in motorcycles, and the two-wheeled Ferrari, is currently cooperating with Lifan.
Bombardier, have you seen Spider-Man's car? That's Bombardier.
Italic Czech, like Piaggio, has produced all-steel scooters.
In addition, Agusta is the production of helicopters, Piaggio and Bombardier are the production of private jets.
There are still many motorcycle brands in Italy. Different from Japanese motorcycles, Italian motorcycles are excellent, durable, not easy to break, and perfectly designed. Compared with only imitating and assembling (Japanese motorcycles are rarely designed, but many are assembled) ) For the Japanese motorcycles that are marketed, if Italian motorcycles want to be known by the Chinese, they can only gain a firm foothold by increasing their publicity efforts.
Of course, Italian motorcycles are the most threatening to Japanese motorcycle dealers